Pay per click is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (a website owner) when the ad is clicked. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee that is why it is called “pay per click”. Pay per click can lead to more sales, increased profit, higher ROI and one can target clients based on specific keywords. An effective PPC keyword list should be relevant , exhaustive & expansive.

Pay per click marketing can work for any kind of business whether you’re looking to sell products through an e-commerce website, generate leads for a service based or software business, build brand awareness, or even drive foot traffic and phone calls to your local marketing is good for everyone.

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