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SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. Search engine optimization is the name given to activity that attempts to improve search engine ranking. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
All major search engines like Google, Bing and yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Search engines use countless inputs to evaluate what produces a good search result. Anything that helps you “optimize” those inputs should be considered SEO.
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